From there, you also have easy access to controls, like Ad Preferences, which lets you manage the ads you see, learn more about how ads work and hide ads from specific advertisers or topics. This will show you reasons why you’re seeing a certain ad, whether it’s based on interests that matched you with the ad or actions you took on the business’ website, and where possible, you’ll be able to see how that information was gathered. Our approach is to be clear about how our apps work and give you control over your experience, so we’ve worked with policymakers, regulators, academics, civil society, businesses and other stakeholders over the years to build tools that show you how your information is used and let you manage it.įor example, you can tap Why Am I Seeing This? on any ad in News Feed to get more information and control what you see going forward. Our products and data policies remain the best resources to understand our data practices. We’ve built products that lead the industry in transparency and offer settings and controls to help people manage their privacy. We disagree: personalization doesn’t have to come at the expense of privacy. These new requirements appear to reflect Apple’s belief that personalization and privacy are at odds. We believe it is important to educate people about our data practices, but we are concerned that the format of Apple’s new labels ignores how data is used in context and could create confusion.
For example, Apple is now requiring all developers to submit new information about their data practices, including around advertising. We know there is growing interest in - and sometimes concern about - how online advertising affects your privacy. Without personalized advertising, many new products and services would never get off the ground or would cost more, and you’d see ads that are less relevant, less timely and, therefore, interest you less. This helps enable small businesses to use their modest ad budgets most effectively to connect with customers and grow. Personalized advertising helps you discover new products and brands, and it enables businesses of all sizes, not just the ones with the biggest budgets, to reach people who are likely to be interested in what they offer. We call this personalization, and it’s how we try to show you content you care about, instead of things that don’t interest you. Businesses can also choose to send us information about actions you take on their websites and apps, and we use that information to show you more relevant content. When you take an action on Facebook, such as following a Page or liking a post, we use that information to personalize your experience, including the ads you see.
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